Top Entrepreneurial Skills for Success, Part 2

It’s a growing trend among fitness professionals—embarking on the entrepreneurial path. If you’re considering becoming your own boss, you owe it to yourself to do the groundwork that will ultimately be the foundation for your success. In our last installment, we discussed three essential skill categories: mindset interpersonal skills business knowledge While each subskill is important, you may find you’re naturally talented in some areas and not so much in others. Hopefully, you’ve had a chance to reflect on the questions in Part One and identified your pros and cons…

Introducing IDEA® World Club & Studio Summit Virtual: Innovation, Education, Connection

Innovation is the key to success in an ever-evolving world, and at no point in recent history has this been more important than now. For the first time ever, the IDEA World Club & Studio Summit will be available in a virtual format so that you can access all the top strategies and best practices you need to secure a lucrative and lasting future for your business—all from the comfort of your club, studio or living room. Over the course of 2 days, the best in the business will be…

5 Steps to Cleaning Your Fitness Business in the Wake of COVID-19

Whether you’ve already reopened your doors, or you’re still working your way through our Fitness Reboot Kit, you’ve probably thought a lot about hygiene and cleaning at your fitness business post-COVID-19 and into the “new normal.” Now, more than ever, your clients will expect the most thorough cleaning strategies to help them feel at ease when they finally start to return to your studio or gym. In fact, in a survey conducted by Mindbody, 92% of consumers surveyed said that following rigorous sanitization guidelines would be important in their decision to…

Managing Capacity for COVID-19 at Your Fitness Business (While Protecting Revenue)

Capacity. It’s the topic all fitness studios and gyms are thinking about. Long gone are the days of packed fitness classes and gym floors. Instead, we need to rethink our spaces and adjust to a new normal of less staff, smaller class sizes, and unoccupied treadmills. Our members will have to do the same. As the co-owner of a studio myself, I’ve had a variety of questions spinning around in my head. I’ve asked: How many clients will we allow in our space at any given time? How can we ensure six…