CTR Stats – Changes Report for December

Some good news to kick off with: the Google CTR tool got an extra segmentation by country available since November. Therefore, 2 months later after adding the UK market, Australia joins the list of CTR data sets. Now let’s have a look at how the organic traffic distribution is shaping up when comparing the international CTR values retrieved in December against the November ones. Search intent:  The most significant changes were noticed for the commercial searches, especially for the websites ranked first. On desktop, these websites experienced a 3.36% drop,…

CTR Stats – Changes Report for October

With the October CTR values retrieved and computed against the ones from September, let’s have a look at how the organic traffic distribution among the top positions has been affected. Long tail keywords, some search intent queries, as well as quite a few industries were affected by these changes in CTR. Let’s start with the long tail keywords, those containing more than 3 words and on desktop queries, to be more precise. Here, the websites ranked first lost, on average, 1.48% in CTR, while those ranked second registered a 1.11%…

CTR Stats – Changes Report for September

Following several requests received from our users, the CTR curve for the Top 20 positions is now available for the UK market, as well, besides US and International based data sets. Just like you’ve been accustomed for the other markets, these new CTR values can be splitted by search intent, device, keyword length, industries and will be computed from now on. Now let’s jump to the insights gained when comparing exact international CTR values registered in September against the ones from August. Search intent:  Websites ranked first on desktop searches…

CTR Stats – Changes Report for August

For the first time this year, the CTR values can be considered quite steady at a global level. Branded or unbranded queries, 1 or more than 4 word keywords, you name it, there were no significant spikes in CTR when comparing August against the July values.  With almost no exception. That one exception refers to the location intent queries made from mobile devices, where websites ranked 1st and 2nd witnessed a combined 1.7% increase in CTR. However, when narrowing the research down to an industry level, some values changed a…