5 Steps to Cleaning Your Fitness Business in the Wake of COVID-19

Whether you’ve already reopened your doors, or you’re still working your way through our Fitness Reboot Kit, you’ve probably thought a lot about hygiene and cleaning at your fitness business post-COVID-19 and into the “new normal.” Now, more than ever, your clients will expect the most thorough cleaning strategies to help them feel at ease when they finally start to return to your studio or gym. In fact, in a survey conducted by Mindbody, 92% of consumers surveyed said that following rigorous sanitization guidelines would be important in their decision to…

Managing Capacity for COVID-19 at Your Fitness Business (While Protecting Revenue)

Capacity. It’s the topic all fitness studios and gyms are thinking about. Long gone are the days of packed fitness classes and gym floors. Instead, we need to rethink our spaces and adjust to a new normal of less staff, smaller class sizes, and unoccupied treadmills. Our members will have to do the same. As the co-owner of a studio myself, I’ve had a variety of questions spinning around in my head. I’ve asked: How many clients will we allow in our space at any given time? How can we ensure six…

Grow Your Virtual Studio for the Future

Moving a bricks-and-mortar business exclusively online is essentially like establishing a new business from scratch—and it’s something millions of boutique studio owners and fitness professionals across the country and around the world had to do in a matter of weeks in early March. Those virtual programs, many of which were set up as temporary stopgaps, have become these businesses’s main lifeline, and it looks like that will continue for some time as studios reopen with smaller class sizes, fewer staff and many unknowns. Despite the steep learning curve of going virtual,…

Nailing Nutrition Goals in the Midst of the New Normal

It’s no surprise that weeks of chaos and confusion have led many to set aside purposeful plates, waistline goals, and performance ambitions in favor of comfort food and grazing to get through the day.  You’re likely seeing disarray and a lack of structure impact your client’s as well as your own wellbeing.  These wellness woes are understandable; stress coupled with countless trips past the pantry and fridge eventually draw one in, making mindful eating habits a thing of the past.  It’s time to take a step back and implement some…

Tools to Keep the Fire Burning

There’s no shortage of research or opinions debating the value of nutrition compared to exercise, but all experts agree that a combination of these factors are indispensable when it comes to reaching full health potential.  But sometimes neither choosing to eat healthier nor staying active can be an easy task.  Here are some tips to get clients, family, and self, eating better and moving more. Each day, meal, and opportunity to move hands us the chance to better ourselves.  Every bite builds us, impacting each cell in the body, energy…

Power Up Your Snacks with Walnuts

Ah… snacking! We want ready-to-eat options that satisfy cravings, are quick and convenient, and provide good nutrition. Oftentimes, choices that claim to boost energy are overloaded with added sugars or are high in sodium. Here’s an easy solution: healthier snacking can be as simple as adding a handful of walnuts. Just one ounce delivers 4 grams of protein, 2 grams of fiber and 2.5 grams of essential plant-based omega-3 (ALA). Start out by trying one of these simple, homemade snacks: Cajun Spiced Walnuts – This easy recipe packs a punch…

A Lifetime of Learning: Continuing Education is Key

In any profession…in life overall, we value a high return on investment.  As fitness professionals, we learn every day that those returns come in many forms. We quickly understand the need to learn and grow far beyond the base our initial certification laid in order to move toward a successful career in our chosen industry. Enter continuing education. While obtaining continuing education is required to keep our certifications current, it is not just something we “have to do” to get that updated certificate.  Continuing education is vital to us meeting…

Build Fitness Without Demolishing Joints

High-impact exercises—such as burpees, jumping jacks and other moves that get both feet off the ground simultaneously—can help to build strength and endurance and shed fat quickly. As a result, they’re often incorporated into high-intensity interval training (HIIT) workouts, which have gained recognition because they burn an impressive number of calories in a short time and boost metabolism for up to 48 hours after the workout’s over, through the afterburn effect. But HIIT doesn’t necessarily need to include ballistic movement to be effective. Low-impact exercises can be used instead to…

Surprising Types (and Signs) of Eating Disorders in Athletes

“The message we get from the fitness industry is that your body is the problem, and it’s your job to fix it,” says Gillian Goerzen, author of The Elephant in the Gym: Your Body-Positive Guide to Writing Your Own Health and Fitness Story (Winchelsea Media, November 2018) and owner of the Super You Studio. This pressure can be even more pronounced in athletes — and in the fitness professionals who train them. In fact, according to the National Association of Anorexia Nervosa and Associated Disorders, some of the hallmarks of…