How to Survive Covid-19 in Search: In-depth Analysis of Search Demand Trends

TL;DR – If you just want an understanding of emerging search trends and how to capitalize on them, jump to the “Changes in Search Demand” section. Otherwise, we’re going to build an economic context to help you understand those trends and how to use your marketing to help people through the pandemic. What a time to be alive! We are in the throes of a global pandemic and everything is effectively up in the air. Governments are scrambling to make sense of it while attempting to stave off a contraction…

CTR Stats – Changes Report for December

Some good news to kick off with: the Google CTR tool got an extra segmentation by country available since November. Therefore, 2 months later after adding the UK market, Australia joins the list of CTR data sets. Now let’s have a look at how the organic traffic distribution is shaping up when comparing the international CTR values retrieved in December against the November ones. Search intent:  The most significant changes were noticed for the commercial searches, especially for the websites ranked first. On desktop, these websites experienced a 3.36% drop,…

11 Powerful Link Building Techniques to Gain the Most Engagement in 2020

Link building is a must if you want to improve your website’s visibility & rankings and be on the first page of search engines! Whatever your industry is, the only key to improving your website’s visibility in the search engines is Link Building. But how do you find the right technique? Some practical ways to rank well in search engines are discussed below. Photo by JJ Ying on Unsplash Link building can be difficult to keep up with, and the rules and techniques are changing every month. On March 2016,…

AWR Ranking Performance Dashboard for SEO Projects

90.48% of people working in digital marketing personally handle between 2 and 30+ clients each month.  Meaning that the great majority of SEO professionals simultaneously manage, and therefore track performance for, multiple SEO projects. If you’re reading this, there’s a very big chance that you, too, are part of this majority, so read on, this article is for you.  In this article, I’ll walk you through AWR’s project performance tracking dashboard, that helps you do just that: keep track of progress for all your SEO projects in a single dashboard.…

CTR Stats – Changes Report for October

With the October CTR values retrieved and computed against the ones from September, let’s have a look at how the organic traffic distribution among the top positions has been affected. Long tail keywords, some search intent queries, as well as quite a few industries were affected by these changes in CTR. Let’s start with the long tail keywords, those containing more than 3 words and on desktop queries, to be more precise. Here, the websites ranked first lost, on average, 1.48% in CTR, while those ranked second registered a 1.11%…

Integrating AWR Keyword Ranking data in Google Data Studio

A few months ago, we started a new and exciting project at AWR, addressing the integration with other reporting solutions.  We focused on getting visibility metrics to Google Data Studio reports in the first release, offering a clear overview of how your websites and keyword groups perform in terms of search visibility, click share, estimated visits, and more.  This time, we come back with a Data Studio connector version that brings more granular data for tracking keyword positions, identifying best performing terms and URLs, and getting insights on search demand…

Amazon SEO – 2020 Guide to Ranking High in Amazon Search

Amazon.com is a powerhouse. And everyone wants a piece of it. But with 119+ million products listed, it’s not always an easy task to rank in the top results and get sales. That’s why I created this guide to help you boost your Amazon SEO and improve your product rankings. Here’s what you will learn: How Amazon’s A9 algorithm works What is Amazon SEO Three essential things to complete before product optimization Competitive research and analysis Review mining Keyword research How to optimize product listings Product title Product images Product…

CTR Stats – Changes Report for September

Following several requests received from our users, the CTR curve for the Top 20 positions is now available for the UK market, as well, besides US and International based data sets. Just like you’ve been accustomed for the other markets, these new CTR values can be splitted by search intent, device, keyword length, industries and will be computed from now on. Now let’s jump to the insights gained when comparing exact international CTR values registered in September against the ones from August. Search intent:  Websites ranked first on desktop searches…

Using Keyword Ranking Distribution to Diagnose Visibility Drops in SERP

Making sense of organic visibility changes becomes a challenge when you’re dealing with large keyword sets. From thousands of SERPs tracked, it’s difficult to pinpoint the exact cause of a visibility drop, which pages of your website lost their rankings and for which keywords. In this article, I’ll share with you an AWR workflow, based on keyword ranking distributions and keyword segmentation, that helps you find out precisely where you lost ground in SERPs and where you need to focus your efforts to gain back your visibility. If you’re new…

CTR Stats – Changes Report for August

For the first time this year, the CTR values can be considered quite steady at a global level. Branded or unbranded queries, 1 or more than 4 word keywords, you name it, there were no significant spikes in CTR when comparing August against the July values.  With almost no exception. That one exception refers to the location intent queries made from mobile devices, where websites ranked 1st and 2nd witnessed a combined 1.7% increase in CTR. However, when narrowing the research down to an industry level, some values changed a…